Organizations implement various types of quality management practices in order to improve operations quality. Many researchers have realized that quality management practices consist of both technical and behavioral oriented practices. The relationship of technical and behavioral oriented practices on performance has led to paradoxical relationships. Improving the quality of performance requires understanding the relationship between technical and behavioral oriented practices. This study empirically examines the relationship between technical and behavioral quality practices. Based on the quality management literature, a conceptual model was developed and validated. In addition to developing a questionnaire list and submitting it to the quality management managers to collect data. Data were collected from (321) companies belonging to the Information Technology sector (IT) in Egypt. The study used confirmatory factor analysis to analyze the data. The analysis uses the structural equation modeling technique, and shows that behavioral quality management practices mediate the relationship between technical quality management practices and innovative performance. This indicates that behavioral quality management practices act as a strategic resource which helps organizations generate a sustainable competitive advantage. The results contribute to understanding how quality management practices can generate sustainable competitive advantage for organizations.