1980
DOI: 10.2307/2526354
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A Bayesian Test of the Product Life Cycle Hypothesis as Applied to the U.S. Demand for Color-TV Sets

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1980
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Cited by 15 publications
(7 citation statements)
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“…Tsurumi and Tsurumi (1980) found support for the PC by determining that the U.S. price elasticity of demand for color TV sets increased over time as U.S. consumers chose between domestic-and Japanese-produced color TV sets. Audretsch (1987) also found support by determining that growth industries tend to be more R&D oriented while mature industries allocate fewer resources to this activity.…”
Section: Introductionmentioning
confidence: 99%
“…Tsurumi and Tsurumi (1980) found support for the PC by determining that the U.S. price elasticity of demand for color TV sets increased over time as U.S. consumers chose between domestic-and Japanese-produced color TV sets. Audretsch (1987) also found support by determining that growth industries tend to be more R&D oriented while mature industries allocate fewer resources to this activity.…”
Section: Introductionmentioning
confidence: 99%
“…2 For example, see Grant (1998, Chapter 10), Kotler (1999, Chapter 10), and Pisano and Wheelwright (1995) for a discussion of the existence of PLCs and its implications. For empirical evidence and testing of their existence and shape, see Bass (1969Bass ( , 1980, Brockhoff (1967), Kwoka (1996), Polli and Cook (1969) and Tsurumi and Tsurumi (1980). decision making insofar it is difficult to predict the various stages through which a product will go, as well as their duration.…”
Section: Introductionmentioning
confidence: 99%
“…2 For example, see Grant (1998, Chapter 10), Kotler (1999, Chapter 10), and Pisano and Wheelwright (1995) for a discussion of the existence of PLCs and its implications. For empirical evidence and testing of their existence and shape, see Bass (1969Bass ( , 1980, Brockhoff (1967), Kwoka (1996), Polli and Cook (1969) and Tsurumi and Tsurumi (1980). decision making insofar it is difficult to predict the various stages through which a product will go, as well as their duration.…”
Section: Introductionmentioning
confidence: 99%