“…Our survey data provide direct evidence of a demand-side channel, whereby only high-IQ consumers display a basic understanding of what drives their economic incentives to consume, save, and borrow. Cognitive constraints thus limit the effectiveness of policies that target households (Agarwal et al, 2017;Roth and Wohlfart, 2020;Andre et al, 2019;Pfäuti et al, 2023)) above and beyond the role of more commonly studied financial frictions (Foà, Gambacorta, Guiso, and Mistrulli, 2019). 2 Our data allow us to disentangle the role of IQ from that of formal education and other determinants of income, consumption, and wealth, including both observables and elicited personal and aggregate expectations (Agarwal et al, 2009).…”