2020
DOI: 10.9734/arjass/2020/v12i430199
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A Behavioral Study on Leisure Shopping Purchasing in Supermarket Setup

Abstract: Asian country retail sector blooming fast. Sri Lankan retail association expected a revolution in the retail sector. Recently Sri Lanka retail sector has been facing huge challenges with technology changes. Customers are more engaging with technology so in this situation, they are more informed toward their purchasing. Retailers use many strategies and tactics to attract customers and enhancing market shares. Most of the retailers have used 4ps strategies (product, price, place, promotions). Apart from t… Show more

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