“…Thus, we identified papers about communication (So, 1988;Paisley, 1989;Cáceres & Caffarel, 1993;Jones, 1997;Lauf, 2005;Lievrouw, 1990;Martínez Nicolás, 2009;Castillo & Carretón, 2010;Castillo & Rubio, 2010;Castillo-Esparcia et al, 2012;Roca-Correa & Pueyo-Ayhan, 2012;Martínez-Nicolás & SaperasLapiedra, 2016;Compte-Pujol et al, 2016) and also specific studies about public relations (Pasadeos & Renfro, 1989, 1992Sallot et al, 2003;Xifra & Castillo, 2006;Ki & Shin, 2006;Castillo & Xifra, 2006;Pasadeos et al, 2010;Fussell et al, 2013;Míguez et al, 2014;Kim et al, 2014;Marca et al, 2014;Míguez-González et al, 2016;among others Considering the academic prestige achieved by WoK and the WoS data base in recent times (Cope & Kalantzis, 2009: n/e), researchers of the five continents try to public their works in journals included in their data bases (McNutt, 2014), turning the platform into the most outstanding display that allows observing the main study object topics in every discipline and period, as well as its evolution through time and develop comparative studies.…”