A Business Model Feasibility Analysis Framework in Ubiquitous Technology Environments

Abstract

As Ubiquitous Technology is emerging as a new paradigm of information technology industry, business environment has been more complicated. According to this change, many enterprises have focused establishing a Business Model (BM) for creating a new value. Therefore, the importance of developing a suitable Business Model has been increasing more and more. In this research, we suggested the Business Model Feasibility Analysis (BMFA) framework for evaluating a BM. Also, in order to suggest methodology applications, it was applied to portable internet, called Wibro business model. This study is meaningful in suggesting integrated perspective analyzing business model in technology, strategy and market view in ubiquitous technology environments and concretizing the application of framework by case study for portable internet business models.

Dashboard-supported approach for feasibility and benefit analysis of Product-Service System-driven business models

“…Zsifkovits et al (2016) use System Dynamics to simulate a sustainable business model to test its feasibility. Kim et al (2007) present a business model feasibility analysis framework for ubiquitous technology environments that examines the feasibility of business models in the areas of technology, strategy and market. All seven publications describe different approaches to analysing the feasibility of new business models, but only one has a clear link to PSS.…”