Elastic displays provide a unique and intuitive interaction and could be deployed at large-scale. As an emerging technology, open questions about the benefits large-scale elastic displays offer over rigid displays and their potential application to our everyday lives. In this paper, we present an overview of a 4-year project. First, we describe the development of a large-scale elastic display, called BendableSound. Second, we explain the results of a laboratory study, showing the elastic display has a better user and sensory experience than a rigid one. Third, we describe the results of two deployment studies showing how BendableSound could support the therapeutic practices of children with autism and the early development of toddlers. We close discussing open challenges to study the untapped potential of elastic displays in pervasive computing.