2024
DOI: 10.1057/s41599-024-03555-8
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A choice architect’s guide to the (autonomous) galaxy: a systematic scoping review of nudge intrusiveness in food choices

Dominic Lemken,
Ainslee Erhard,
Simone Wahnschafft

Abstract: In seeking to uphold consumer autonomy in the design and implementation of nudge interventions, choice architects must concern themselves with preserving both the availability of options made to consumers (freedom of choice), and the capacity of consumers to deliberate and choose (agency) Several studies aim to examine the extent to which nudges truly uphold autonomy; however, most examine self-reported perceived intrusiveness on autonomy, rather than considering autonomy from the perspective of how nudges are… Show more

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