2024
DOI: 10.62517/jbm.202409210
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A Cognitive Study on Slogans in Public Service Advertisements from the Perspective of Conceptual Blending Theory

Ran Wang,
Xiuwen Li

Abstract: As an important communication medium for conveying social values and guiding public behavior, public service advertisements play an active role today, and have a far-reaching impact on the dissemination of culture and the guidance of people’s thoughts. Conceptual blending theory, as one of the important theories in the field of cognitive linguistics, has strong persuasive and explanatory power on cognitive activities. Therefore, this paper analyzes in-depth the meaning construction process of public service ad… Show more

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