2019
DOI: 10.1002/mcda.1671
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A combined fuzzy multicriteria decision‐making approach for evaluating hospital website quality

Abstract: Developments in the health care industry in the last decade have forced companies to improve their website quality with the goal of attaining a sustainable competitive advantage through e‐business models. Here, we evaluate and measure the website quality of hospitals while considering the interactions among evaluation criteria. For this purpose, the fuzzy decision making trial and evaluation laboratory (DEMATEL) method, which copes with the interactions among the evaluation criteria, is presented. In addition,… Show more

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Cited by 24 publications
(31 citation statements)
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“…Website quality can be defined using different approaches, and it constitutes a competitive advantage for organizations in their commercial activity ( Perçin, 2019 ). The quality of a website has been measured in the scientific literature in terms of different items grouped into three types of attributes: informational, interactive, and transactional ( Ip, Law, & Lee, 2011 ).…”
Section: Theoretical Frameworkmentioning
confidence: 99%
“…Website quality can be defined using different approaches, and it constitutes a competitive advantage for organizations in their commercial activity ( Perçin, 2019 ). The quality of a website has been measured in the scientific literature in terms of different items grouped into three types of attributes: informational, interactive, and transactional ( Ip, Law, & Lee, 2011 ).…”
Section: Theoretical Frameworkmentioning
confidence: 99%
“…Emulators, such as Opera Mobile Emulator, are useful tools as well. Website quality is investigated through experiments, with surveys (such as computer-assisted telephone interviews, CATI), and comparative analyses (benchmarking) [ 6 , 7 ].…”
Section: Theoretical Backgroundmentioning
confidence: 99%
“…The functionality and design quality were satisfactory as well [ 54 ]. Perçin [ 6 ] investigated the quality of websites of selected Turkish hospitals. In his research, he applied the fuzzy decision-making trial and evaluation laboratory (DEMATEL) method and the generalized Choquet fuzzy integral (GCFI), i.e.,non-additive information fusion technique to aggregate the experts’ preferences and to calculate the overall website quality of hospitals [ 6 ].…”
Section: Theoretical Backgroundmentioning
confidence: 99%
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“…By doing so, necessary improvement can then be made to increase the possibility of gaining patients with the website. Unfortunately, most of the evaluation studies on the existing hospital websites apply the additive MADM techniques, which ignore the presence of interdependencies among the evaluation attributes, except for the recent study that was conducted by Percin [63]. Realizing the limitation, the demonstration on the feasibility of the proposed technique was conducted on the hospital website evaluation problem.…”
Section: An Application To Hospital Website Evaluation Problemmentioning
confidence: 99%