2013
DOI: 10.17660/actahortic.2013.1006.16
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A Comparative Analysis of Marketing Margins of Fruit and Vegetables in Mindanao, the Philippines

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“…Oguoma (2010) stated that each intermediary contributes an expense to the deal, and the more middlemen there are, the greater the sales cost. Ebarle (2013) found that marketing intermediaries can compensate for the high costs incurred due to transportation and storage by increasing prices, and so does the marketing margin.…”
Section: Logistics Cost To Marketing Marginmentioning
confidence: 99%
“…Oguoma (2010) stated that each intermediary contributes an expense to the deal, and the more middlemen there are, the greater the sales cost. Ebarle (2013) found that marketing intermediaries can compensate for the high costs incurred due to transportation and storage by increasing prices, and so does the marketing margin.…”
Section: Logistics Cost To Marketing Marginmentioning
confidence: 99%