A Comparative Bibliometric Analysis on Graduate Theses in the Field of Public Relations and Advertising in Turkey

Abstract

Nowadays, scientific studies at academic level in public relations and advertising are carried out in universities, and the results of the studies are evaluated by academicians and the researchers gains some titles. After graduation, someone becomes a scientist by studying Master of Science in the same field or certain fields and gains the highest level of academic title by studying for doctorate. At this point, theses in the public relations and advertising areas produced under institutes are written to give new perspectives and indicate scientific and tangible facts.The purpose of this study is to determine the main subjects in graduate theses written in public relations and advertising areas. The reason for the study is that there is no comprehensive and comparative study on theses in the fields of public relations and advertising in literature in Turkey. In the study, the bibliometric characteristics of the theses of public relations and advertising studies on www.tez.yok.gov.tr are analyzed. The sample size of this study includes 504 approved graduate theses published between the years 2007 and 2017 in these fields. As a result, it is seen that most of the theses in public relations were written on the subjects such as public relations, public relations discipline, public relations education, etc. The least number of theses were found to be written on the subjects such as business, international business and SME. In the field of advertising, it can be said that most of the theses were written on the subjects such as advertising tools, advertising control, advertising evaluation, etc. The least number of theses in advertising were found to be written on the subjects including brand, product and property.