2023
DOI: 10.1177/01461672221150229
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A Comparative Investigation of the Predictive Validity of Four Indirect Measures of Bias and Prejudice

Abstract: Although measures of implicit associations are influential in the prejudice literature, comparative tests of the predictive power of these measures are lacking. A large-scale ( N > 100,000) analysis of four commonly used measures—the Implicit Association Test (IAT), Single-Category IAT (SC-IAT), evaluative priming task (EPT), and sorting paired features task (SPF)—across 10 intergroup domains and 250 outcomes found clear evidence for the superiority of the SC-IAT in predictive and incremental predictive val… Show more

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Cited by 3 publications
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“…Researchers that would like to assess implicit prejudice against Black women directly rather than in relation to a comparison category can use a variant of the IAT called the Single‐Category IAT (SC‐IAT; Karpinski & Steinman, 2006). The SC‐IAT only presents stimuli related to one target category (e.g., Black women) and has better predictive validity for many intergroup outcomes (Axt et al., 2023). This is because attitudes assessed using an SC‐IAT are not diluted by attitudes toward a comparison category.…”
Section: Measuring Implicit Prejudice Against Black Womenmentioning
confidence: 99%
“…Researchers that would like to assess implicit prejudice against Black women directly rather than in relation to a comparison category can use a variant of the IAT called the Single‐Category IAT (SC‐IAT; Karpinski & Steinman, 2006). The SC‐IAT only presents stimuli related to one target category (e.g., Black women) and has better predictive validity for many intergroup outcomes (Axt et al., 2023). This is because attitudes assessed using an SC‐IAT are not diluted by attitudes toward a comparison category.…”
Section: Measuring Implicit Prejudice Against Black Womenmentioning
confidence: 99%