“…Especially, the travel and tourism industry was the one of the industries that has been affected dramatically by mobile technology (Buhalis, 2003;Middleton, Fyall, Morgan & Ranchhod, 2009). The mobile Internet services have renovated the marketing and selling the services of travel service providers, airlines, and other public and private transport companies, and overall hospitality (Shin, 2014). In addition, smartphone applications for tourists and mobile system that generates personalized information or recommendations for travelers are developed (Ahas, Aasa, Roose, Mark, & Silm, 2008;Carlsson & Walden, 2010;Edwards, Blythe, Scott, & Weihong-Guo, 2006;Kenteris, Gavalas, & Economou, 2009;Meng, Poslad, & Wang, 2009;Wan, 2009).…”