A Contemporary Research on Learners' Expectations

Luarn, Pin; Jhan, Ya-Cing; Lin, Hong-Wen

doi:10.4018/ijgbl.304436

Cited by 3 publications

(1 citation statement)

References 60 publications

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“…The validity of the words and phrases categorized through content analysis was determined by assessing the intercoder reliability. Several studies (Lin et al, 2017; Luarn et al, 2022) have used intercoder reliability as a means of assessing the validity of content analysis coding. Lin et al (2017) further extended the intercoder reliability to internal and external analyses to achieve a high degree of objectivity.…”

Section: Methodological Issuesmentioning

confidence: 99%

Applying means‐end chains theory to understanding psychological cognitive structure of online video sharing platforms: A study of user behavior in TikTok

Lin

2023

J of Consumer Behaviour

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The means‐end chains theory was used in this study to explore the attributes most valued by TikTok users and to examine the resulting psychological values generated. Laddering interviews were used for content analysis and “online video sharing platform attributes—user consequences—personal values” psychological cognitive structures, from a perspective of the user were constructed using the structural implication matrix and hierarchical value map. A total of 34 elements were identified from the results of the study. The categorization of attribute elements was also expanded to include motivation for social media communication and interaction, which have not been previously explored. The results showed that diverse video genre, interesting video content, easy‐to‐use interface, visual effects application, and community sharing and recommendation are key platform attributes valued by users. The facilitating observational learning, promoting the joy of life, raising convenience, having fun with friends, relieving emotional stress, and other user consequences were generated by platform attributes. And lastly, personal values such as a sense of accomplishment, fun and enjoyment of life, warm relationships with others, and sense of belonging were gained. In addition, the study also finds that there are differences in the psychological cognitive structures between genders and that the correlations and influences among the elements have different degrees of significance. These findings can give marketers and policymakers a better understanding of the behavior of TikTok users and help them develop better strategies for marketing and promotion of the platform.

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Section: Methodological Issuesmentioning

confidence: 99%

Applying means‐end chains theory to understanding psychological cognitive structure of online video sharing platforms: A study of user behavior in TikTok

Lin

2023

J of Consumer Behaviour

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A study on EMBA students’ cognitive and decision-making models in learning through play

Jhan

Luarn

Lin

2023

The International Journal of Management Education

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Learners' Hierarchical Value Structures in Educational Simulation Games of Supply Chain Management

Lin

Jhan

Lin

2022

International Journal of Online Pedagogy and Course Design

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In the instruction of supply-chain management, the “Beer Game” has been proposed as a valid tool for the demonstration of bullwhip effect for learners. This study has been designed to investigate the cognitive structure of beer game learners' psychological “game attribute – personal consequence – target value” chains. With means-end chains theory as the theoretical basis, through game attributes including roles of supply chain, team work, customizable model variables, operation statement, providing information, and so forth, learners were able to benefit from the consequences including training organizational thinking, improve management performance, experience bullwhip effect, promote cooperation and interaction, inspire competitive mentality, and ultimately, pursue target values such as a sense of accomplishment, self-fulfillment, warm relationships with others, and excitement. The study also found all the subjects emphasized identical game attributes regardless of their prior knowledge of the bullwhip effect or the lack thereof, and the subjects also had identical salient chains.

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A Contemporary Research on Learners' Expectations

Cited by 3 publications

References 60 publications

Applying means‐end chains theory to understanding psychological cognitive structure of online video sharing platforms: A study of user behavior in TikTok

Applying means‐end chains theory to understanding psychological cognitive structure of online video sharing platforms: A study of user behavior in TikTok

A study on EMBA students’ cognitive and decision-making models in learning through play

Learners' Hierarchical Value Structures in Educational Simulation Games of Supply Chain Management

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