A Content Analysis of Problematic Gambling Prevention Interventions in the United States

Yang, Zixiao; Deal, Bonnie E.; Carcioppolo, Nick; Zhao, Yuan; Sewall, Ashley Marie

doi:10.1007/s10899-023-10237-8

Cited by 1 publication

(1 citation statement)

References 34 publications

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“…First, the U.S. commercial gambling industry generated a record revenue of USD 60 billion in 2022 [54]. While the majority of states have legalised casino gambling and sports betting [2,14], other forms of gambling activities such as online gambling, lotteries, horse racing, and fantasy sports are also widespread across the country [4,55,56]. Large-scale epidemiological studies indicated that the prevalence of lifetime pathological gambling in the U.S. adult population fluctuated between 0.4% and 0.6% [11].…”

Section: Introductionmentioning

confidence: 99%

Framing Slogans for Responsible Gambling Campaigns: A Tale of Two Models

Lim,

Wang

2023

Healthcare

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This study investigates the persuasive mechanism of slogans employed in responsible gambling campaigns. We analyse slogans from official posters in the U.S., Singapore, and Macau, focusing on two domains. First, the Theory of Planned Behaviour is applied to examine the intention to gamble expressed in the slogans to reveal how gambling is positioned in social contexts. Second, two framing devices—i.e., conceptual metaphors and the frame of gains/losses—are examined to understand how these framing devices reinforce the persuasive message while interacting with each other. Two models of persuasion emerge from our data—one encouraged ‘grounded games’ for enjoyment, while the other discouraged gambling due to its potentially ‘harmful’ consequences. We advocate for a gestalt view on the theoretical constructs that contribute to the overall effectiveness of persuasive messaging. These constructs should be integrated into an analytical framework, with particular attention given to the framing effect of conceptual metaphors and the gain/loss frame, and their interplay.

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