“…In the struggle to improve the research process, authors are striving to validate new methods, mainly to ease the process and reduce or overcome the limitations of traditional instruments (time-consuming, expensive, incomplete information, human error). Some authors choose to analyse information already available on social media platforms to understand consumer behaviour [32,49,53,71], while others take a different approach, analysing GPS/PPGIS tracks to study travel patterns [55,63,65,73,80,82,90,92,94,104], and a few authors, such as Barros et al [58], use both methods.…”