A Development of a Retail Service Quality Model Integrating Its Antecedents and Consequences

Abstract

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Effects Of Customer Store Selection Criteria On Customer Satisfaction

“…Özellikle günümüzde perakende sektörünün büyümesiyle, müşteriler çok fazla sayıda ve çeşitte perakendecilerden ürün satın alabilmekte ve böylece aynı ürünü sağlayan farklı perakendecilerden istedikleri birini seçme şansına sahip olmaktadırlar. Sonuç olarak perakendecilik açısından bakıldığında müşterilerin ilgisi, perakendecilerin müşterilere hizmet sunma biçimine ve farklı perakendecilerden sağlanan hizmetler hakkında karşılaştırmalar yapmaya doğru kayma göstermektedir (Kim, 2014).…”

“…Especially today, with the growth of the retail industry, customers can purchase products from a large number and variety of retailers and thus have the opportunity to choose the one they want from different retailers that provide the same product. As a result, from a retailing perspective, customer interest is shifting towards the way retailers provide services to customers and making comparisons about services provided by different retailers (Kim, 2014).…”