2023
DOI: 10.1002/joe.22230
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A digital business transformation maturity model for micro enterprises in developing countries

Supattana Sukrat,
Atchara Leeraphong

Abstract: To survive and thrive in highly competitive environments, micro‐enterprises, like all businesses, need to adapt to changing market conditions. In today's digital age, digital transformation can help micro‐enterprises improve their efficiency, customer experience, and decision‐making to remain competitive and meet consumer demands. Therefore, this study seeks to establish a micro enterprise‐specific digital transformation maturity model based on prior literature and interviews with 12 micro enterprise business … Show more

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Cited by 13 publications
(4 citation statements)
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References 114 publications
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“…Furthermore, the scale of the research is extensive, primarily encompassing large corporations. This scale poses questions regarding the translatability and adaptability of the findings and recommendations to Small Medium Enterprises (SMEs) and micro‐businesses, especially considering their unique challenges in adopting new technologies and sensing market shifts, as highlighted by (Nyamrunda & Freeman, 2021; Sukrat & Leeraphong, 2023; Teoh et al., 2023).…”
Section: Discussionmentioning
confidence: 99%
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“…Furthermore, the scale of the research is extensive, primarily encompassing large corporations. This scale poses questions regarding the translatability and adaptability of the findings and recommendations to Small Medium Enterprises (SMEs) and micro‐businesses, especially considering their unique challenges in adopting new technologies and sensing market shifts, as highlighted by (Nyamrunda & Freeman, 2021; Sukrat & Leeraphong, 2023; Teoh et al., 2023).…”
Section: Discussionmentioning
confidence: 99%
“…and micro-businesses, especially considering their unique challenges in adopting new technologies and sensing market shifts, as highlighted by (Nyamrunda & Freeman, 2021;Sukrat & Leeraphong, 2023;Teoh et al, 2023).…”
Section: Limitationsmentioning
confidence: 99%
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“…The Chinese model has a number of important characteristics, one of which is adaptability, which enables flexibility in reaction to the fast changes that are occurring in the digital world. Because of this flexibility, the regulatory framework is able to continue to be successful in tackling new difficulties that are brought about by technological improvement (Sukrat & Leeraphong, 2024).…”
Section: Policy Recommendations For Pakistanmentioning
confidence: 99%