A Digital Marketing Strategy Based on Applications to Rise Customer Satisfaction

Abstract

Increasingly advanced facilities are produced by technological advancements, which can be employed as a medium in the growth of a customer satisfaction-focused organization. Applying digital marketing tactics in marketing activities is one example of technology integration. This study aims to investigate the theoretical underpinnings of application-based digital marketing tactics. This kind of research uses a qualitative descriptive methodology. Secondary data from earlier studies' theoretical and empirical results gathered via literature studies is known as research data. The discussion concludes that choosing the best digital marketing strategy entails analyzing internal and external aspects before integrating application-based digital marketing methods into a corporation. This marketing tactic puts a focus on brand communication to raise consumer happiness. Theoretically, application-based digital marketing methods can boost brand trust and loyalty in addition to brand satisfaction.

Factores que influyen en el comportamiento del consumidor por la implementación del marketing digital en el sector hotelero de la ciudad de Machala.

“…El trabajo de Paredes et al (2021), sobre el marketing turístico y calidad de servicio indicó que también hay una relación positiva entre las variables mencionadas. De la misma manera, el artículo mostrado por Nirmalasari et al (2022) que aborda el tema de la estrategia del marketing digital basada en aplicaciones para aumentar la satisfacción del cliente, dio como resultado que el marketing digital influye de manera positiva y significativamente sobre la satisfacción del cliente.…”

Pengaruh Manajemen Pemasaran Virtual Terhadap Produk UMKM

“…Inovasi terkomputerisasi secara mendasar telah memengaruhi cara orang "berbicara", menyampaikan, bertindak, dan memutuskan. Kami umumnya berhubungan dengan berbagai metode, secara konsisten beralih dari internet ke ponsel [11]. Ini menunjukkan bahwa alam semesta yang dikembangkan Muhammad telah berubah menjadi realitas kita.…”

The Change of Digital Marketing with Artificial Intelligence

“…Target audience determination enables a business to focus its marketing activities on a specific group or segment to promote its product or service. This segment can be based on the potential customers' demographic, geographic, psychographic, or behavioral characteristics (Nirmalasari et al, 2022). Target audience identification is crucial for determining marketing strategies and tactics.…”