A discussion on the user intention of golfers toward golf GPS navigation

Abstract

Purpose – This paper aims to examine the user’s willingness of golfers toward the use of GPS navigation based on the technology readiness and acceptance models. Design/methodology/approach – This study developed the research structure based on the theory of the technology acceptance and readiness model to address the relationship between technology readiness, perceived usefulness, perceived ease of use, user’s attitude and behavioral intention. A purposive sampling questionnaire was used in this study to investigate golf participants in Central Taiwan. In all, 245 copies of the questionnaire were issued. About 240 copies were returned and after removing the invalid copies, there were 230 valid questionnaires for a valid response rate of 95.8 per cent. Findings – The research results indicated that technology readiness has a significant influence on perceived usefulness, technology readiness has a significant influence on perceived ease of use, perceived ease of use has a significant influence on perceived usefulness, perceived usefulness has no significant influence on user’s attitude, perceived ease of use has a significant influence on user’s attitude, user’s attitude has no significant influence on behavioral intention and perceived usefulness has a significant influence on behavioral intention. Originality/value – The technology acceptance model has been widely used to examine user's acceptance and willingness toward computer technology or an information product. This study, hence, is based on this model to investigate the user's willingness of golfers toward golf GPS and shall serve as a reference for future golf sports promotion and device R&D.

Urban Consumer Behavior On Buying Multi-Products On Shopee Using Technology Acceptance Model (TAM)

“…Recent research conducted by Bauerová & Klepek (2018) also explains that ease of use affects the factor of efficacy in terms of online purchasing. On the other hand, according to Huang et al (2015) precisely Perceived Ease of Use has no effect on Perceived of Usefulness. Because of this, the next hypothesis in this study is: H2: Perceived Ease of Use has a significant effect on Perceived of Usefulness Attitude Toward Using or Behavior towards Usage is explained as the user's attitude because of the use of certain information technologies both positive and negative (Huang et al, 2015).…”

“…On the other hand, according to Huang et al (2015) precisely Perceived Ease of Use has no effect on Perceived of Usefulness. Because of this, the next hypothesis in this study is: H2: Perceived Ease of Use has a significant effect on Perceived of Usefulness Attitude Toward Using or Behavior towards Usage is explained as the user's attitude because of the use of certain information technologies both positive and negative (Huang et al, 2015). The form of evaluating likes or dislikes can also explain the definition of Usage Behavior (Kanchanatanee, Suwanno, & Jarernvongrayab, 2014).…”

“…Perceived Ease of Use is the level of ease in the use of a form of information technology. This level of ease of use can be influenced by several factors such as technological designs that are user friendly and easy to learn (Huang, Ho, Liu, & Lin, 2015). Basically, Ease of Use affects the Attitude Toward Using (Behaviour of Use) (Huang et al, 2015).…”

“…This level of ease of use can be influenced by several factors such as technological designs that are user friendly and easy to learn (Huang, Ho, Liu, & Lin, 2015). Basically, Ease of Use affects the Attitude Toward Using (Behaviour of Use) (Huang et al, 2015). On the other hand, there are contradictions in research that have explained the role of the Ease of Use factor in the adoption of mobile commerce (Y.…”

Progress on technology use in tourism

“…Therefore, TAM has been widely extended with contextual factors to understand tourists' acceptance of social media for the choice of destination (Di Pietro et al, 2012), biometric systems (Morosan, 2012), consumer-generated media (CGM) usage for travel planning (Ayeh et al, 2013), and airline BC2 e-Commerce websites (Hongbumm Kim et al, 2009) In some studies, TAM is combined with other theory (ies) to develop the theoretical framework. Jen-Min Huang et al (2015) used TAM and readiness model as the research structure to investigate the user's intention golfers towards golf GPS. By examining the applicability of the TAM and Hedonic Theory, (Yu-Chih Huang et al, 2013) developed a research framework to identify the factors that affect tourists' experience and behavioural intentions within a 3D tourism destination.…”