Aiming at the problem that the existing rumor dissemination models only focus on the characteristics of rumor dissemination and ignore anti-rumor dissemination, an evolution game model, SDIR, based on heat influence is proposed in this paper. Firstly, in order to solve the problem that rumor and anti-rumor information of emergency events disseminate simultaneously in social networks, the model extracts the factors that affect information dissemination: user behavior characteristics, user closeness and heat influence of participating topics. Secondly, anti-rumor information and an evolutionary game mechanism are introduced into the traditional SIR model, binary information is introduced to analyze the anti-rumor dissemination model SDIR, and the four state transitions and dissemination processes of SDIR are discussed. Finally, the SDIR model is experimentally validated in different datasets and dissemination models. The experimental results show that the SDIR model is in line with the actual dissemination law, and it can be proved that high self-identification ability plays a certain role in suppressing rumors; the anti-rumor information effectively inhibits the spread of rumor information to a certain extent. Compared with other models, the SDIR model is closer to the real diffusion range in the dataset.