A estética como elemento para compreensão da criatividade nas organizações

Abstract

RESUMOtrabalho, de natureza teórica, reflete sobre a necessidade de ampliar a compreensão da criatividade, comumente considerada, apenas, sob a perspectiva objetiva, ignorando o aspecto subjetivo, em particular, envolvendo a Estética. A questão central que norteia o artigo é a contribuição da Estética para explicar os processos que envolvem a criatividade. Inicialmente, descrevem-se as funções da ação humana, com destaque para a Estética, de modo a evidenciar como, filosoficamente, para a percepção, análise e interpretação da realidade, exige-se considerar tanto a dimensão objetiva, como a subjetiva. É resgatado a Estética nos estudos organizacionais, assim como a criatividade. Em seguida, é demonstrada a articulação entre a Estética e a criatividade, ampliando a compreensão dos processos criativos, habitualmente centrados em perspectivas objetivas. Verifica-se, ao final, que a Estética ajuda a explicar os processos da interação humana e, em particular, os decorrentes da criatividade nas organizações, afinal a criatividade está além da racionalidade, ou seja, da dimensão objetiva apenas.ABSTRACT he work, of theoretical nature, reflects on the necessity to extend the understanding of the creativity, that has been considered, in the objective perspective, ignoring the subjective perspective, in particular, involving the Aesthetics. The central question that guides the article is the contribution of the Aesthetics to explain the processes involving the creativity. Initially, the functions of the action describe human being, with Aesthetic prominence for in order evidencing, as filosoficamente the perception, analysis and interpretation of the reality demand to consider the objective dimension in such a way, as the subjective one. The Aesthetics one in the organizacionais studies is rescued, as well as the creativity. Finally, the understanding of the creative processes is demonstrated to the joint between Aesthetics and the creativity, extending, habitually centered in objective perspectives. It is verified the end that the Aesthetic one helps to explain the processes of the interaction human being, and in particular, decurrent of the creativity in the organizations after all the creativity that they are beyond the rationality, of the objective dimension only.

The Learning of Cooking in the Light of the Social Practices and the Organizational Aesthetics

“…It was later developed by the seminal works of Antonio Strati and Pasquale Gagliardi in the 1990s (LEAL, 2002). In Brazil, aesthetics were introduced by the works of Thomaz Wood Jr. and Paula Csillag (2001) as well as Raimundo Leal (2002Leal ( , 2007. Since then, it has been used to study different themes and organizational contexts such as creativity (LEAL, 2007), marketing (BRANDÃO, 2008), ANTONELLO, 2016).…”

Compreensão empática e as possíveis contribuições para a pesquisa nos estudos organizacionais: reflexões a partir da experiência do lado estético das organizações

“…Compreensão , CSILLAG, 2003;LEAL, 2000LEAL, , 2002LEAL, , 2007LEAL e ROCHA, 2008;WOOD e CSILLAG, 2001). …”

Desenhando a resistência: estética e contra-hegemonia no movimento agroecológico no Brasil

“…The number of theoretical-empirical researches related to aesthetics and aiming to analysis organizations has grown in Brazil since 2000 (CSILLAG, 2003;LEAL, 2000;2002;2007;LEAL, WOOD and CSILLAG 2001;XAVIER and CARRIERI, 2014). Strati (1999) highlights aesthetics as a key element of organizational life, considering it as a form of human knowledge that encompasses aesthetic judgment to assess whether something is adequate or not, whether it is pleasant or not, or if it is indifferent or engaging.…”

“…Increasingly, aesthetics, as a dimension of human action, has been built through integration with other ways of apprehending, observing, and interacting with reality. Aesthetics then goes on to expand the analysis and understanding of the human and social phenomenon (LEAL, 2007). Strati (1992) highlights the possibilities of aesthetics for organizational analysis, given its importance as one of the forms of knowledge that provides richness, uniqueness and subjectivity.…”

“…In Brazil, the number of theoretical-empirical studies covering the aesthetic dimension in organizational analysis grows (LEAL, 2000;2002;2007;WOOD and CSILLAG, 2001;TAVARES and KILIMNIK, 2007;SCHIAVO, 2010;OLIVEIRA, 2012;IPIRANGA, LOPES SOUZA et al, 2013;LOPES, SOUZA and IPIRANGA, 2014;LOPES, IPIRANGA and JÚNIOR, 2015). These studies aim to establish links to the subjective dimension, with emphasis on aesthetics, associating aesthetics with art, tacit knowledge and learning, with the notion of experience and personality, the understanding of organizational daily life, creativity, rationalities, organizational management and culture.…”