“A FACE FROM THE SCREEN”. WHEREIN LIES THE SECRET OF THE POPULARITY OF THE TALK SHOW “vDud”?

Podosokorsky, Nikolay N.

doi:10.30628/1994-9529-2018-14.3-151-166

Cited by 3 publications

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“…В 2018 году в журнале «Наука телевидения» вышла статья автора этих строк о видеоблоге Юрия Дудя «"Лицо с экрана". В чем секрет популярности ток-шоу "вДудь"?» В ней я отмечал, что «интернет-проект Дудя нарочито антипросветительский и по поднимаемым им темам (в основном они весьма приземленны и низменны), и по отбору гостей для участия в программе: среди нескольких десятков собеседников блогера нет ни одного ученого, сотрудника музея, вуза или библиотеки, благотворителя, правозащитника и т.п., поскольку все перечисленные, как правило, слишком сложны и неудобны для шоу такого формата» [5].…”

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Evolution of Yury Dud: From a Popular Video Blogger to a Public Figure

Podosokorsky¹

2020

AST

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This article continues the research, which started in 2018, and examines the evolution of Yury Dud, one of the most popular bloggers and journalists in modern Russia, over the past two years. In 2018–2020, he released several educational documentaries (about the Stalinist repressions and Kolyma, the Beslan tragedy of 2004, the HIV epidemic in Russia, Silicon Valley startups, the disabled and the homeless, etc.). The documentaries drew a huge response, turning Yury into a public figure with significant political potential. According to sociological surveys conducted in the spring of 2020, Dud was named one of the living figures who inspire Russians the most (the audience most interested in him is young people between 18 and 24 years old). The text demonstrates the tremendous influence of the blogger’s talk show on the moods and actions of his viewers, and the way it changes their lives. As of December 2020, Yury Dud has almost 15 million subscribers on his social media accounts and more than 1.2 billion views on his YouTube channel alone. His success is based on the competent use of new media tools for promotion of a personal brand and his virtuoso ability to reach out to a variety of audiences (differing in age, education, income level, locations, interests, etc.), which normally do not overlap. Thus, his enlightenment works in several directions: not only he introduces the mass audience to new information in a fascinating way, but also helps different circles to better understand each other.

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Evolution of Yury Dud: From a Popular Video Blogger to a Public Figure

Podosokorsky¹

2020

AST

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Communicative Strategies of an Interviewer Yury Dud: A Linguist’s View of the Media Phenomenon in Mass Culture

Issers

2021

VNSUIP

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Purpose. The article examines the methods of building dialogue in interviews conducted by the popular video blogger and journalist Yury Dud, who is named the main hero of Russian cultural life in 2020 by Forbes Life. To determine his individual style, the author analyzes strategies of communicative behavior. The following parameters are the most significant for the description of interviewing strategies: thematic repertoire and thematic dominants of the conversation; methods of requesting/extracting information; methods of interpreting and evaluating what the interlocutor said; the choice of language code. The empirical basis of the study contains interviews by Yu. Dud with various interlocutors – journalists, TV presenters, cultural and show business figures, politicians, and other public figures, uploaded on the YouTube video hosting service in the period of 2017–2020. The analysis of more than 40 programs allows observing a wide range of techniques of a journalist, depending on the “addressee factor”.Results. The key topics that are regularly discussed in interviews are identified, including those that violate ethical taboos (about sex, bad behavior, and bad habits, judgments and hot takes on colleagues and senior officials, etc.). The thematic repertoire is considered as a deliberate communicative choice of a journalist, conditioned by the dramaturgy of public dialogue addressed to a mass audience and the tasks of portrayal.The author reveals the distinctive methods of requesting information and eliciting facts, which is inherent to the journalistic style of Yu. Dud: illocutionary forcing reasoning (“why-questions”), clarifying questions, reformulating, role modeling of relations with a guest, where the journalist often pretends being dilettante. Interpretation and evaluation of the interlocutor's statements are based on the clearest identification of their position for the mass addressee by an explication of ideas expressed by the guest implicitly, “delegation of opinion”, and the effects of “insight”.The choice of the language code indicates the “discursive adaptation” of the journalist to his interlocutor and allows the journalist to reveal to the mass audience their personality, including their speech characteristics. The dynamism of the dialogue is due to the setting to dramatize the conversation scenario: this is manifested not only in the choice of somewhat unexpected topics of conversation, but also in the expression of one's attitude to the statements of the interlocutor, explicit/implicit assessments, and the choice of the speech code.Conclusion. It is concluded that Dud’s interviews are a vivid example of the trends of modern Internet journalism, and the communicative strategies he implements allow us to see the prospects for the development of the genre. Given the popularity of the genre in traditional and new media, the author notices that the interview not only reflects the features of social communications of the 21st century but is also a powerful factor of shaping modern mass culture.

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Multimodal text as a means of political identification: an analysis of the Russian blogosphere

Budenkova,

Savelieva,

Knasuk

2023

Слово.ру: балтийский акцент

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This article explores the phenomenon of online political activism, specifically political blogging, from the perspective of the author's concept of prosumer activity. It focuses on the multimodal texts of websites that convey political messages using a range of semiotic codes. The study aims to demonstrate how the political identity of the addresser is encoded and expressed in the information product. The analysis results in a typology of multimodal texts, classified into three types based on their political identity and intended purpose. The first type comprises blogs that have a clear ideological basis that marks the political identity of the producer, with a ‘concentrated’ multimodal text. The second type includes blogs that do not reflect the author's political identity, with an ‘amorphous’ multimodal text intended for political consumption and entertainment. The third type encompasses blogs that transmit ‘disperse’ multimodal text, which presents an ideological basis but is focused on political consumption rather than identity manifestation in communication and action. The proposed typology is confirmed through a comparative study of politically oriented blogs and those that address political topics occasionally. The study also identifies mechanisms that increase the communicative potential and persuasive power of the ideological and semantic content, using semiotic and discourse analysis.

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“A FACE FROM THE SCREEN”. WHEREIN LIES THE SECRET OF THE POPULARITY OF THE TALK SHOW “vDud”?

Cited by 3 publications

References 0 publications

Evolution of Yury Dud: From a Popular Video Blogger to a Public Figure

Evolution of Yury Dud: From a Popular Video Blogger to a Public Figure

Communicative Strategies of an Interviewer Yury Dud: A Linguist’s View of the Media Phenomenon in Mass Culture

Multimodal text as a means of political identification: an analysis of the Russian blogosphere

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