A Fair Exchange &amp; Customer Anonymity Protocol Using A Trusted Third Party for Electronic Commerce Transactions &amp; Payments

Alqahtani, Fahad A

doi:10.5121/ijnsa.2014.6106

Cited by 3 publications

(2 citation statements)

References 8 publications

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“…The integrated literature review suggests that fair exchange positively leads to a high level of trust in P2P platform transactions (Alqahtani 2014). For example, McKnight et al (2002) demonstrated that fairness (i.e., structural assurance) enables online users to enhance the degree of trusting beliefs.…”

Section: H4 Market Opportunity Of P2p Platform Positively Influences Trusting Beliefsmentioning

confidence: 99%

“…Finally, fairness can be defined as the basic premise of justice experienced from online platforms, and is a significant component for facilitating the psychological relationship between consumers and providers in the sharing economy (Ryu et al 2014). Alqahtani (2014) addressed the characteristic of fairness, offering optimistic fair exchange for online users in trust management, which can be supported by the theoretical views of resource exchange theory underlying the importance of social justice and change as a process of fair exchanges between parties (Brinberg and Wood 1983). Similarly, (individuals may pursue trusted interactions with others without any internal and/or external constraints in an online context (Medina et al 2015).…”

Section: Introductionmentioning

confidence: 99%

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A peer-to-peer (P2P) platform business model: the case of Airbnb

Lee

Kim

2019

Serv Bus

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This study applies the resource exchange theory and social exchange theory perspectives in examining the structural relationships among value-creating components, trusting beliefs, and platform loyalty. An online survey (N = 320) was implemented to collect data from American respondents. Structural equation modeling analysis was conducted to test the proposed hypotheses. Results showed that the value-creating components of platform quality, compatibility, market opportunity, and fairness except for convenience had significant positive effects on trusting beliefs. Trusting beliefs positively influenced both switching resistance loyalty. Subsequently, switching resistance loyalty positively influenced loyalty to the platform. Theoretical and practical implications of the results are discussed.

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Section: H4 Market Opportunity Of P2p Platform Positively Influences Trusting Beliefsmentioning

confidence: 99%