A few words about what neuroentrepreneurship can and cannot help us with

Guillory, Sean; Boardman, Mary C.; Day, Mellani

doi:10.4337/9781785365041.00022

Cited by 1 publication

(1 citation statement)

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“…There are theoretical studies that contribute to the field by considering neuroentrepreneurship from different perspectives (Krueger & Welpe, 2008;Singh & Ronch, 2011;Martin de Holan, 2014;McMullen et al, 2014;Colosio et al, 2017;Guillory et al, 2017;Martin de Holan & Couffe, 2017;Perez-Centeno, 2017a;Perez-Centeno, 2017b;Perez-Centeno, 2017c;Shaver et al, 2017;Sud, 2017;Treffers, 2017;Ward et al, 2017;Aydın & İrmiş, 2018;Heydari et al, 2020;Korpysa, 2020;Massaro et al, 2020;Nofal et al, 2021;Ballı & Aycı, 2021;Girişken & Cakar, 2021).…”

Section: Introductionmentioning

confidence: 99%

Yaratici Düşünme Ve Firsat Tanimlama Esnasinda Gi̇ri̇şi̇mci̇ler Ve Gi̇ri̇şi̇mci̇ Olmayanlarin Beyi̇n Akti̇vi̇teleri̇ni̇n Karşilaştirilmasi

AYDIN

İrmiş

DEMİRKUNDAK³

2023

Mehmet Akif Ersoy Üniversitesi İktisadi Ve İdari Bilimler Fakültesi Dergisi

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The main purpose of this study is to try to explain entrepreneurship within the framework of brain-based entrepreneurship approach (neuroentrepreneurship). In our study, we examined creative thinking and opportunity recognition, which are two characteristics that are frequently used to define entrepreneurs. Data were collected using Electroencephalography (EEG). The sample of the research consists of 35 participants (entrepreneurs and non-entrepreneurs). Research data were analyzed with WINEEG and SPSS programs. The findings of the research indicate that there are differences between the brain activity of entrepreneurs and non-entrepreneurs during creative thinking and opportunity recognition. In addition, it has been observed different neural networks in the brains of entrepreneurs, especially during opportunity recognition.

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