A five-year content analysis of articles in the American Resort Development Association's Developments magazine (2002–2006)

Carpenter, Monica L.; Upchurch, Randall S.

doi:10.1057/rlp.2008.7

Cited by 5 publications

(2 citation statements)

References 11 publications

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“…As stated by Law et al (2014), there is a need to continuously enhance efficiency and re-engineer business processes. This is the case of the timeshare industry, especially as most of the research about the timeshare industry's technological advances is related solely on information gathering and analysis and not servicing the customers (Carpenter and Upchurch, 2008;Rivera and Gregory, 2013).…”

mentioning

confidence: 99%

Mobile application for the timeshare industry

Rivera

Gregory

Cobos

2015

Journal of Hospitality and Tourism Technology

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Purpose – The purpose of this study is to examine consumer perceptions toward the adoption of mobile technology within the vacation ownership/timeshare segment of the hospitality industry. Despite the proliferation of mobile applications in the greater hospitality and tourism industry, few timeshare companies use this technology. However, customers have expressed strong intentions to use technology. Therefore, this study examines consumers’ attitudes toward and experiences with mobile applications and then through the use of a prototype, examines consumers’ intentions to use a mobile application. The relationships between attitude, experience and usefulness are explored in relation to intention to use. Design/methodology/approach – Consumers that owned timeshares in the Orlando area responded to an online survey invitation from their resort management company. The survey instrument gathered data related to consumers’ attitudes toward and experiences with technology using established measures. A total of 914 surveys were collected and the proposed model was analyzed using path analysis. Findings – Findings indicate that traditional technology adoption antecedents (experience, usefulness and attitude) explain timeshare owners’ intentions to use a mobile application. This is consistent with prior research. However, using established measures, the model explained consumers’ intentions to use the technology with greater certainty than what previous research has reported. Research limitations/implications – The most encouraging and noteworthy implications from the findings are threefold. First, timeshare owners are using mobile technology while traveling (mobile phones, tablets and laptops). The owners’ experiences with mobile devices exert a positive influence that moderates intention to use. In addition, the impact of technology experience on intent to use is mediated by perceived usefulness and attitudes toward the application. Though the sample size was large, limitations do exist, as those surveyed were all owners of a single timeshare resort based in Orlando, Florida. Originality/value – In studies reported to date, there is scarce empirical research regarding mobile application adoption for timeshare owners or information about the factors that drive usage, attitude and adoption. This study discusses important insights about mobile services for an industry that lacks research in information technology.

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confidence: 99%

Mobile application for the timeshare industry

Rivera

Gregory

Cobos

2015

Journal of Hospitality and Tourism Technology

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“…Both mainstream and business-oriented newspapers have disseminated information about the Interactive Traveller and Active Considerer to a broad readership. Trade publications, though accessible to non-specialists, are typically written for a specialist or practitioner audience within a particular industry (Carpenter and Upchurch, 2008; Coomber et al, 2006). Truly confidential content would not be discussed in the pages of industry journals because the readership could include potential competitors.…”

Section: Collecting and Interpreting The Datamentioning

confidence: 99%

Target markets as working archetypes

Weaver

2015

Journal of Vacation Marketing

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This article addresses target markets developed by Tourism New Zealand as part of the country's efforts to attract international tourists. Studies of market segmentation and target markets undertaken by tourism researchers have typically involved the analysis of data obtained from tourists. Through such research, scholars identify a series of market segments and potential target markets. Attention, in this article, is directed at marketer-generated target markets used to promote a destination rather than segments or target markets identified by tourism scholars. Marketer-generated target markets are conceptualized as 'working archetypes' that direct the marketing activities of an organization. Such archetypes shape the work of Tourism New Zealand with regard to marketing; in addition, they are a form of working knowledge that is periodically subject to reconsideration and serious revision. An organization periodically replaces the working archetypes that inform its marketing efforts. Circumstances can change, and visualizing a different ideal consumer is sometimes seen to be necessary in order to ensure that marketing initiatives remain successful. This article explains the reasons for Tourism New Zealand changing its target market from the Interactive Traveller to the Active Considerer, demonstrating that this reworking of the country's ideal visitor reflected both turbulent and uncertain economic times and the interpretation of new data collected by the organization.

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Tourism, big data, and a crisis of analysis

Weaver

2021

Annals of Tourism Research

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A five-year content analysis of articles in the American Resort Development Association's Developments magazine (2002–2006)

Abstract: This study serves as baseline research for the industry to follow in terms of analysing historical trends so as to expand the knowledge base surrounding the vacation ownership industry

Cited by 5 publications

References 11 publications

Mobile application for the timeshare industry

Mobile application for the timeshare industry

Target markets as working archetypes

Tourism, big data, and a crisis of analysis

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