A fuzzy quantified SWOT procedure for environmental evaluation of an international distribution center

Lee, Kuo-liang; Lin, Shin-Yi

doi:10.1016/j.ins.2007.09.002

Cited by 88 publications

(45 citation statements)

References 31 publications

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“…Due to the disadvantage in prioritization of SWOT factors, a number of researchers proposed a new variation of SWOT analysis approaches that integrated SWOT with others quantitative methods such as Analytic Hierarchy Process (AHP)-SWOT (Kurttila et al, 2000;Kangas et al, 2001), fuzzy analytic hierarchy process (FAHP)-SWOT (Lee & Lin, 2008) and Analytic Network Process (ANP)-SWOT (Yüksel & Dagdeviren, 2007;Fouladgar et al, 2011) which make SWOT factors commensurable regarding their relative importance.…”

Section: Swot Analysismentioning

confidence: 99%

Importance-Performance Analysis based SWOT analysis

Phadermrod

Crowder

Wills

2019

International Journal of Information Management

317

157

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SWOT analysis, a commonly used tool for strategic planning, is traditionally a form of brainstorming. Hence, it has been criticised that it is likely to hold subjective views of the individuals who participate in a brainstorming session and that SWOT factors are not prioritized by their significance thus it may result in an improper strategic action.While most studies of SWOT analysis have only focused on solving these shortcomings separately, this study offers an approach to diminish both shortcomings by applying Importance-Performance Analysis (IPA) to identify SWOT based on customer satisfaction surveys which produces prioritized SWOT corresponding to the customers' perception. Through the use of IPA based SWOT analysis, it is expected that a organisation can efficiently formulate strategic planning as the SWOT factors that should be maintained or improved can be clearly identified based on customers' viewpoints. The application of the IPA based SWOT analysis was illustrated and evaluated through a case study of Higher Education Institutions in Thailand. The evaluation results showed that SWOT analysis of the case study accurately reflected the organisation s' situations thereby demonstrating the validity of this study.

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Section: Swot Analysismentioning

confidence: 99%

Importance-Performance Analysis based SWOT analysis

Phadermrod

Crowder

Wills

2019

International Journal of Information Management

317

157

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“…Locations in the third quadrant have low competitive strength and face threats from other competitors. Locations in the fourth quadrant process competitive strength but face greater threats than opportunities (Chen et al 1992;Lee, Lin 2008).…”

Section: Grand Strategy Matrix (Gsm)mentioning

confidence: 99%

Navigating Swot-Fanp With GSM Method to Prioritize the Strategic Location

Lee

2015

Technological and Economic Development of Economy

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Abstract. This paper proposes a SWOT-FANP (strengths, weaknesses, opportunities, and threatsfuzzy analytic network process) analysis, together with the grand strategy matrix method (GSM) to deal with the multiple-criteria decision-making problem of location selection for a second tier city in China. This hybrid method can not only combine both qualitative and quantitative information and utilize fuzzy logic to eliminate vagueness, subjectivity, and imprecision, it can also clearly represents the competitive position of second-tier cities on a the quadrant coordinate to help an enterprise choose a strategy for development. To this end, I empirically chose a multinational pharmaceutical enterprise (MNE) as an illustrative example. The results reveal that Suzhou and Chongqing cities are in the best positions in the competition as a result of having external opportunities for development and internal competing strength. Moreover, the MNE could adopt a niche-focus strategy for the market by focusing on specific ailments to which people in Chinese communities are vulnerable to strengthen their competitive strengths. This study demonstrates and validates that such an enhanced methodology is viable and highly capable of providing enriched insights regarding strategic decision-making management in complex real-world situations.

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“…al., 2011;Markovska & et. al., 2009;Lee & Lin, 2008;Isgören & Ayla, 2009). SWOT analyzes the strengths and weaknesses, threats and opportunities for the expected strategy conduction (Rauch, 2007).…”

Section: Environmental Analysis and Swot Matrixmentioning

confidence: 99%

Strategic planning in media organizations of Iran

Farhangi¹,

Far²,

Mahaki³

et al. 2012

MSL

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Organizations with activities of all kinds are influenced by environmental conditions, and external environment is in fact the beginning point of the strategy. Strategic management is an approach resulting from fast changing age and can consider it as a view and a technique for flexible planning to fast changes, and balanced score card is regarded as one of the strong instruments in this zone. Balanced score card can truly plays an important role in all stages of strategic management and the efficiency of this model is considerably regarded in management performance evaluation in different organizations. However, strong instrument such as balance score card is hardly used because of long term dominance of political approaches in the management of Iran media organizations. This paper conceptualizes administrational trend of strategic planning by implementing balanced score card and we draw strategy map and determine performance indexes in a written media organization (Hamshahri Newspaper).

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A fuzzy quantified SWOT procedure for environmental evaluation of an international distribution center

Cited by 88 publications

References 31 publications

Importance-Performance Analysis based SWOT analysis

Importance-Performance Analysis based SWOT analysis

Navigating Swot-Fanp With GSM Method to Prioritize the Strategic Location

Strategic planning in media organizations of Iran

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