A Game Theory Coopetitive Perspective for Sustainability of Global Feeding

Abstract

Throughout this study, the authors propose possible agreements among different food producers, in order to develop a new better conceived diet for the future generations, by using a coopetitive approach and game theory. Specifically, the authors shall consider food producers and sellers of vegan (respectively, vegetarian) and non-vegan (or non-vegetarian) food. The coopetitive approach used by the authors provides a mathematical game theory model, which could help producers of vegan food a simpler entry in the market and free significant publicity. Meanwhile, the model could allow producers of non-vegetarian food a smooth transaction to vegetarian and vegan production. In particular, authors propose an agreement setting among McDonald's and Muscle of Wheat, because they think that Muscle of Wheat cannot enter a global market without the help of a large food producer already in the market. The game theory model represents an asymmetric R&D alliance between McDonald's and Muscle of Wheat.

Using Twitter® as source of information for dietary market research: a study on veganism and plant‐based diets

“…Therefore, to be vegan can have a quite high social cost (Markowski & Roxburgh, 2019). Many users reported difficulties in maintaining this lifestyle, especially because it takes more work, since it requires preparation of meals and, when choosing to consume vegan products ready for consumption, the higher cost can also be another impediment (Carfi et al, 2018;Bryant, 2019). Furthermore, there is a lack of options when eating out (Corrin & Papadopoulos, 2017).…”

“…The industry has seen trends in veganism and plant-based diets as extremely attractive economic opportunities (Ginsberg, 2017). This can be proven by the fact that the main world food-producing brands are trying to create products that attend this profile of new consumers and the expansion of foodtech companies focused on this market (Carfi et al, 2018). In this context, identifying the consumer's profile and understanding their behaviour are essential for the economic and sustainable growth of the food industries (Schinaider, 2018).…”

Proteins and Amino Acids Treated with Atmospheric Plasma Show Significantly Increased Bioavailability in Humans

“…For these reasons, scientists have spent a great deal of time investigating plant-based alternative protein sources. 24 The trouble is engineering them to have similar health-promoting effects as animal-based sources. These health-promoting outcomes are thought to be driven by the quality of the protein source.…”