One of the Indonesian government’s policies to achieve national beef self-sufficiency is the 1000 beef village program. The program was piloted in many cattle-farming centers involving the operation of a feed bank to supply animal feed to tackle the challenge of feed limitation during the dry season. This study evaluates the sustainability status of an ongoing feed bank program and its development strategy based on the current progress of a feed bank used to serve five groups of farmers. Ninety sustainability attributes were derived based on six dimensions. The attributes were compiled from the primary data collected using a questionnaire. Expert opinions from practitioners were also considered in evaluating the attributes. The feed bank’s sustainability status and development strategy were determined using the multi-dimensional scaling method with the rapid appraisal approach. It was found that the overall sustainability status of the feed bank was less sustainable, with an overall score of 49.55. The individual dimensions of (A) policy and government support, (B) raw material, (C) facilities and infrastructure, (D) feed bank management, (D) human resource management, (E) price, production, and (F) distribution systems posed sustainability scores of 48.48, 60.33, 48.57, 47.89, 48.76, and 44.64, respectively. Among the 90 predefined attributes, 21 were identified as highly sensitive through both the root mean square and expert opinion. Those attributes led to five main recommended development strategies: (1) strengthening the institution, (2) intensifying training, (3) increasing human resources (4) partnership developments, and (5) increasing the role of multi-stakeholders.