“…BBWM is used here because it considers multi‐nominal distributions during pairwise comparisons (Mohammadi & Rezaei, 2020). Several studies used BBWM methods with a multi‐case approach in different domains, like barrier prioritisation in supply chain logistics (Gupta et al, 2022), health safety and risk calculation (AK et al, 2022), risk measurement (Zhang, Lin, et al, 2022), in blockchain technology (Liu, Lang, et al, 2021), marketing (Zhang, Zhao, et al, 2022), and in operation research (Li et al, 2020).…”