2018
DOI: 10.1155/2018/9780565
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A Hybrid Multiple Criteria Decision Making Model for Selecting the Location of Women’s Fitness Centers

Abstract: Location selection is a critical problem for businesses that can determine the success of an organization. Selecting the optimal location from a pool of alternatives belongs to a multiple criteria decision making (MCDM) problem. This study employed a hybrid MCDM technique to select locations for women's fitness centers in Taiwan. In the beginning, the fuzzy Delphi method was utilized to obtain selection criteria from interviewed senior executives. In the second stage, the decision making trial and evaluation l… Show more

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Cited by 17 publications
(5 citation statements)
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References 36 publications
(46 reference statements)
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“…This section provides a step-by-step breakdown of the stated problem using three MCDM strategies to achieve the primary goal. It also emphasizes how the entire MCDM model is constructed from the start and contributes to the attainment of the goals [59,60]. However, before we go into the methodology, let us define the scope of the investigation.…”
Section: Theoretical Frameworkmentioning
confidence: 99%
“…This section provides a step-by-step breakdown of the stated problem using three MCDM strategies to achieve the primary goal. It also emphasizes how the entire MCDM model is constructed from the start and contributes to the attainment of the goals [59,60]. However, before we go into the methodology, let us define the scope of the investigation.…”
Section: Theoretical Frameworkmentioning
confidence: 99%
“…As can be seen, the AHP method has also been examined in the context of sports, with particular focus on facility preference criteria. For example, Liao et al (2018) examined the location selection criteria for women's fitness centers using the AHP method, and determined that the region's female population density was the most important criterion for selection.…”
Section: Review Of Literaturementioning
confidence: 99%
“…In the process of becoming a member of a fitness center, individuals evaluate the centers in a variety of ways to determine the one that suits them (Jang & Choi, 2018). An active vitamin bar, cleaning, opening and closing hours, equipment quality and variety, air conditioning, security of the fitness center, and the presence of a personal trainer are some of these (Çakir, 2018;Liao et al, 2018). In addition, the reasons for renewing membership in fitness centers are related to factors such as equipment, physical environment, membership fee, and accessibility (Jang & Choi, 2018).…”
Section: Introductionmentioning
confidence: 99%
“…In other words, this method transforms complicated systems into well-defined causal relationships. The following is the procedure for operating DEMATEL [12,31,[47][48][49][50].…”
Section: Dematelmentioning
confidence: 99%