“…If we consider the question of whether a management idea is a management theory or a management trend with a long-term influence, or just a short-term management fashion we need a precise idea of the dissemination process of management ideas. There are a number of articles and books describing the timeline of big management trends (Daft, 2000;Skačkauskienė, 2022) and there are different models describing various aspects of the dissemination process (Abrahamson, 1996;Fink, 2003;Fink and Knoblach, 2008;Kieser, 1997;Kieser, 1997a;Kühl, 2016;Mazza et al, 2001;Möslein, 2005). An integrative model of the dissemination process has still not been proposed and thus a research gap may be seen to exist.…”