“…TQM is a diffuse concept and an abstract term, with many vague descriptions, and no generally accepted definition or agreed content. TQM has been variously defined as an 'Approach' (Flynn et al, 1994), a 'Culture' (Kanji and Yui, 1997), a 'Philosophy' (Joyce et al, 2006), a 'System' (Hellsten and Klefsjö, 2000), a 'Strategy' (Harvey and Brown, 2001), a 'Programme' (James, 1996), a 'Process' (Almaraz, 1994), a 'Technology' (Camison, 1996), and a 'Technique' (Wong et al, 2010). Consequently, TQM is used interchangeably with other terms such as continuous quality improvement, quality assurance and total quality control.…”