Abstract:As a form of urban boosterism, cities will host large scale events in hopes of rebranding or garnering national or international attention. In an effort to rebrand and market itself as a 'Winter City', Prince George, BC, Canada hosted the 2015 Canada Winter Games. Even though urban boosterism has historically emphasized the economic impacts of hosting events, there is an increasing consideration of environmental impacts seen in reports from events like the Canada Games and the Olympics. This study assessed how… Show more
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