2017
DOI: 10.18538/lthe.v14.n2.292
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A major choice: exploring the factors influencing undergraduate choices of Communication major

Abstract: This study explores the reasons behind the popularity of majoring in Public Relations as opposed to Journalism or Digital Media among mass communications undergraduates in Oman. It attempts to gain insight into the factors influencing students' decision-making process in selecting their major. It explores factors such as choice of major and sources of information that shape students' knowledge and perception of the majors, using variables such as knowledge of job market, knowledge of curriculum, information so… Show more

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Cited by 3 publications
(5 citation statements)
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“…Other factors included negative perception of journalism as a career due to low salaries, limited job opportunities and less glamour. Similar findings have been reported in other studies in more contemporary times even though the journalism profession has seen much improvement in modern times [4,12,14,15,17,18]. Other challenges persist particularly during this era of competition and advancement in technology and especially in mobile journalism which is why understanding the career decisions of university students is important.…”
Section: Mobile Journalism and Career Developmentsupporting
confidence: 84%
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“…Other factors included negative perception of journalism as a career due to low salaries, limited job opportunities and less glamour. Similar findings have been reported in other studies in more contemporary times even though the journalism profession has seen much improvement in modern times [4,12,14,15,17,18]. Other challenges persist particularly during this era of competition and advancement in technology and especially in mobile journalism which is why understanding the career decisions of university students is important.…”
Section: Mobile Journalism and Career Developmentsupporting
confidence: 84%
“…Parallel to the use and adoption of smart phones devices and internet in conventional news practices, the journalism education sector has turned oriented its focus towards integrating mobile journalism into its curriculum [6,14,15,18]. All over the world, the proliferation of mobile journalism training including Ghana through the National Film and Television Institute suggest that there is a growing interest and need to prepare a new generation of mobile journalist for conventional and online news reporting careers.…”
Section: Mobile Journalism and Career Developmentmentioning
confidence: 99%
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“…Across multiple studies that were made in different countries and circumstances, several factors remain unchangeable and might be considered pivotal. (Calkins & Welki, 2006;Mishra et al, 2017). We note the importance of the intrinsic and extrinsic motivations leading the decision-making process of the students.…”
Section: Note: Compiled By Authorsmentioning
confidence: 88%
“…Their input was incorporated into the final questionnaire in Qualtrics, approved by the institutional review board (IRB), and distributed online. Many of the survey questions were borrowed from the Journalism Degree Motivations scale (Carpenter et al, 2016), the News Media Skepticism measure (Maksl et al, 2015), Career Goals Scale of Seibert et al (2013), and the findings of Mishra et al (2017). Further details on these scales are described in the Analysis section.…”
Section: Materials and Designmentioning
confidence: 99%