A Method for Operationalizing Service-Dominant Business Models into Conceptual Process Models

Suratno, Bambang; Özkan, Baris; Türetken, Oktay; Grefen, Paul

doi:10.1007/978-3-319-94214-8_9

Cited by 9 publications

(9 citation statements)

References 22 publications

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“…Accordingly, a subset of methods proposes a human design process in which both the semantics of the notation and the stakeholders' perspective are considered for the transformation of business models or business processes (e.g. Suratno et al ., 2018; Hotie and Gordijn, 2019).…”

Section: Resultsmentioning

confidence: 99%

Methods that bridge business models and business processes: a synthesis of the literature

Lara

Ven

Aysolmaz

et al. 2023

BPMJ

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PurposeBusiness models are increasingly recognized as a concept to support innovation in organizations. The implementation and operation of a new or altered business model involves the (re-)design of an organization's business processes and their successful execution. This study reviews and synthesizes the existing body of literature to guide organizations in systematically moving from a business model design to the implementation and operation of the business model through their underlying business processes.Design/methodology/approachA systematic literature review of the methods that bridge business models and business processes is performed. The selected 34 studies are classified according to the method's characteristics and the support in the design, implementation and operation of business models.FindingsThe results of the systematic review provide an overview of existing methods that organizations can adopt when moving from business model design into the implementation and operation of their business model using processes.Originality/valueThis work provides a comprehensive overview and detailed insight into the existing methods that align business models and business processes. It increases the understanding on how these two concepts can be synthesized to support more effective digital innovation in organizations. Based on the review results, knowledge gaps are identified and an agenda for future research bridging the fields of business models and business processes is proposed.

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Section: Resultsmentioning

confidence: 99%

Methods that bridge business models and business processes: a synthesis of the literature

Lara

Ven

Aysolmaz

et al. 2023

BPMJ

Self Cite

View full text Add to dashboard Cite

show abstract

“…Experience shows that the technique is easily picked up by relative novices in business model design. Despite their 'approachable character', SDBM/R models are a solid basis for operationalization of business models into conceptual business process models representing the practical business operations in collaborative networks required to actually implement the intended business (Suratno et al 2018).…”

Section: Service Dominant Business Model Designmentioning

confidence: 99%

Advanced Information Systems Engineering

Grefen¹,

Türetken²

2020

Lecture Notes in Computer Science

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“…This activity and the effects that it creates are observable by the customer. These properties create the need to specify the activities that each network performs to realize its share of value-in-use, and to describe the way the customer experiences the creation and delivery of value-inuse (Suratno et al 2018). The customer experience is a key input to the operationalization of business models in the form of service compositions.…”

Section: Defining Requirements Of the Solutionmentioning

confidence: 99%

Service-Dominant Business Model Design for Digital Innovation in Smart Mobility

et al. 2018

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In many business domains, rapid changes have occurred as a consequence of digital innovation, i.e., the application of novel information technologies to achieve specific business goals. A domain where digital innovation has great potential is smart mobility, which aims at moving around large sets of people and goods in a specific geographic setting in an efficient and effective way. So far, many innovations in this domain have concentrated on relatively isolated, technology-driven developments, such as smart route planning for individual travelers. Nice as they are, they have relatively small impact on mobility on a large scale. To achieve substantial digital innovations-for example, optimizing commuting on a city-scale-it is necessary to align the efforts and related values of a spectrum of stakeholders that need to collaborate in a common business model. To this aim, the study proposes the use of service-dominant business logic, which emphasizes the interaction of value network partners as they co-create value through collaborative processes. Moving to this paradigm has significant implications on the way business is done: the business requirements for services will change faster, and the complexity of value networks required to meet these requirements will increase further. This requires new approaches to business engineering that are grounded in the premises of servicedominant logic. The paper introduces the service-dominant business model radar (SDBM/R) as an integral component of a business engineering framework. Following a design science approach, the SDBM/R has been developed in close collaboration with industry experts and evaluated through an extensive series of hands-on workshops with industry professionals from several business domains. This paper focuses on the application and evaluation in the smart mobility domain, addressing the design of new business models for digital innovation of collaborative transport of people and goods. In summary, it contributes a novel business design approach that has an academic background and relevant practical embedding.

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A Method for Operationalizing Service-Dominant Business Models into Conceptual Process Models

Cited by 9 publications

References 22 publications

Methods that bridge business models and business processes: a synthesis of the literature

Methods that bridge business models and business processes: a synthesis of the literature

Advanced Information Systems Engineering

Service-Dominant Business Model Design for Digital Innovation in Smart Mobility

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