2022
DOI: 10.3389/fpsyg.2022.923198
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A methodology for evaluating salespeople performance considering efficiency and effect: A case study of a liquor company in China

Abstract: The performance evaluation is one of the most important organizational management strategies used to guide the sales behavior of sales staff. However, it should be work process-oriented or sales result-oriented has become a dilemma for the management when evaluating employees' performance. Therefore, comprehensively evaluating the work process and sales results has become a challenge when it comes to salespeople performance appraisal. To solve this dilemma, this research builds a salesperson performance evalua… Show more

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