2017
DOI: 10.5267/j.msl.2017.6.002
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A mixed approach for studying effectual entrepreneurial opportunities: development and application to Tunisian context

Abstract: The aim of this paper is to propose a combined approach for studying entrepreneurial opportunities based on effectual variables. The proposed mixed approach is carried out in three phases. First, entrepreneur's effectuation variables are selected via a cognitive map and MICMAC method. Second, a Neural Network (ANN)-based model is performed to highlight the emergence of potential entrepreneur's conception which rely on effectuation key variables with survival and performance. Finally, ANN model is applied based… Show more

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Cited by 6 publications
(3 citation statements)
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“…Sarasvathy [2] argued that the causation model starts with goals. In the effectuation context, entrepreneurs start with the available means and try to imagine the possible actions [3]. Causal problems are the problems of a decision; effectual problems are the problems of a design [1].…”
Section: Effectuationmentioning
confidence: 99%
See 1 more Smart Citation
“…Sarasvathy [2] argued that the causation model starts with goals. In the effectuation context, entrepreneurs start with the available means and try to imagine the possible actions [3]. Causal problems are the problems of a decision; effectual problems are the problems of a design [1].…”
Section: Effectuationmentioning
confidence: 99%
“…A new entrant creates an innovative product that initially is only in the interest of a niche market. According to classical criteria, this product is inferior to available products [3]. In the beginning, customers rejected it, but after any rapid attempts of amelioration, customers adopt it.…”
Section: Linking Effectuation To Disruptive Innovationmentioning
confidence: 99%
“…The fact that entrepreneurs play such roles as innovators, agents of change in the market, and competition creators indicates that entrepreneurship contributes to economic performance of a country. Experts in management emphasize the important role of entrepreneurs as economic growth drivers: "entrepreneurship is driving force behind economic growth" (Dean & McMullen, 2007;Ghorbel et al, 2017).…”
Section: Introductionmentioning
confidence: 99%