A Model of the Platform-Ecosystem Organizational Form

Yonatany, Moshe

doi:10.7146/jod.7267

Cited by 3 publications

(2 citation statements)

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“…Our findings identify the shift in focus away from the machine view of the organisation, which is in line with the latest insights in the organisation theory field that emphasise collaboration (Fjeldstad, Snow, Miles, & Lettl, 2012;Miles, Miles, & Snow, 2005), platform and ecosystem building (Gawer & Cusumano, 2008;Yonatany, 2013), and dealing with the disruptive changes an organisation faces, especially in the technology segment. As McCourt (1997) argues, a new metaphor leads to new, creative understandings, although metaphors should not be considered the foundations for building theories, but as a useful analytical tool.…”

Section: Discussionsupporting

confidence: 85%

A Shift in Perceiving Organisational Metaphors among Business Administration Students in an EU Country: A Window into the Current Thinking of Future Employees

Grah¹,

Dimovski²,

Peterlin³

2018

Drustvena istrazivanja

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This article aims to offer an insight into which metaphors future employees use to perceive an organisation as a concept. The results of inductive content analysis, based on a sample of 208 business students, show that students offer a varied set of metaphors that are vivid and provide new perspectives. The metaphor of the organisation as a machine and a living organism is still frequently used, although most often an organisation is understood in terms of linkages among social entities. Nevertheless, the ability to comprehend multiple perspectives and use critical judgments is a necessary skill educators must pass on to future generations living in a world characterised by rapid, almost unlimited access to information through the Internet and other media.

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Section: Discussionsupporting

confidence: 85%

A Shift in Perceiving Organisational Metaphors among Business Administration Students in an EU Country: A Window into the Current Thinking of Future Employees

Grah¹,

Dimovski²,

Peterlin³

2018

Drustvena istrazivanja

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“…205). Consequentially, the pervasiveness of digital technology has turned the digital platform into the central focus of value creating activities enabling firms across industries to develop and integrate new devices, services, networks, and contents (Yoo et al 2012, p. 1400, see also Gawer and Phillips 2013;Gawer 2009;Yonatany 2013). Yoo et al (2010a, p. 730) call this organizing logic behind digital objects doubly distributed.…”

Section: Digital Value Creationmentioning

confidence: 99%

Seeing through the network: Competitive advantage in the digital economy

2017

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Firms operate in an environment that is increasingly permeated with digital technology. The incorporation of digital technology into products, services, and operations has significant implications on how firms can attain and sustain competitive advantage. Traditional strategic models of competitive advantage -such as the industry structure view, the resource-based view or the dynamic capabilities approach -are built on assumptions which lack validity in today's digital environments. Digitization radically changes the very nature of products, the process of value creation and, above all, firms' competitive environment. This study contributes to a better understanding of how firms may achieve sustained competitive advantage in this digital economy: It outlines a network-centric view which explains the competitive environment of firms being confronted with digital technology and its affordances. Based on the network-centric view, the firms may achieve competitive advantage by actively shaping the digital environment (i.e. applying a logic of effectuation) and by value co-creating of the interconnected firms in the digital environment. The framework may help firms to design and create strategies in order to attain and sustain competitive advantage in a digital economy.

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