A Multidimensional Approach to Equity Crowdfunding: Bridging the Equity Gap and Boosting Social Capital

Balboni, Bernardo; Gualandri, Elisabetta; Kocollari, Ulpiana; Pedrazzoli, Alessia; Venturelli, Valeria

doi:10.1007/978-3-319-90294-4_17

Cited by 1 publication

(4 citation statements)

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Section: Theoretical Framework and Development Of Hypothesesmentioning

confidence: 99%

Section: Theoretical Framework and Development Of Hypothesesmentioning

confidence: 99%

“…External SC is always measured in relation to the number of external connections that an entrepreneur has in different social networks, e.g. Facebook and Twitter (Balboni et al, 2018;Mollick, 2014). Internal SC is associated with early backer support on the platform (Colombo et al, 2015;Liao et al, 2015) and these backer communities also stay with the entrepreneur in a second financing round, replacing the contributions of "family and friends" (Skirnevskiy et al, 2017).…”

Section: Social Capital In Agri Crowdfunding Campaignsmentioning

confidence: 99%

“…In CFD literature, an entrepreneur's SC is often measured in its online dimension, particularly in the number of online connections in specific social networks where an entrepreneur is embedded (Balboni et al, 2018). Social network sites, such as Twitter and Facebook, are important means to connect entrepreneurs with an initial base of contacts willing to support the campaign.…”

Section: Development Of Hypothesesmentioning

confidence: 99%

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Too tied to fail: a multidimensional approach to social capital in crowdfunding campaigns. Evidences from Italian agri-food businesses

Kocollari

Pedrazzoli

Cavicchioli

et al. 2021

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PurposeThe authors investigate the contributions of social capital (SC) dimensions (bridging, bonding and linking) in crowdfunding campaigns by comparing the dynamics of agri-food businesses with those of two other sectors – cultural and technological.Design/methodology/approachThe authors develop linear regressions on a proprietary data set of 5,290 projects launched on the Italian platform “Produzionidalbasso.com”, from 2014 to 2020.FindingsThe authors’ findings suggest that combining the three social capital dimensions (bridging, bonding and linking) has a more substantial overall effect on the number of backers involved in agri-food projects than in cultural and technological projects. Agri-food entrepreneurs effectively mobilize all resources embedded in the SC dimensions and therefore create the conditions to develop new ties that financially support the project.Practical implicationsAgri-food entrepreneurs may benefit from those results improving their funding strategies. Therefore, agri-food entrepreneurs can explore and exploit the instruments available on the CFD platform – video and rewards associated with the campaign – gaining more benefit from the backers involved compared with other project categories.Originality/valueThe study proposes a broader perspective regarding SC that encompasses the proponent, the company and the campaign with three different types of ties: bonding, bridging and linking. These SC dimensions can differently shape diverse sectors and this eclectic configuration can differentiate the effects of SC in crowdfunding campaigns. This study pinpoints how crowdfunding determinants change, based on project categories.

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Section: Theoretical Framework and Development Of Hypothesesmentioning

confidence: 99%

Section: Theoretical Framework and Development Of Hypothesesmentioning

confidence: 99%