A Mythic Perspective of Commodification on the World Wide Web

Robinson, Glendal Paul

doi:10.5210/fm.v7i3.939

Cited by 2 publications

(3 citation statements)

References 41 publications

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“…Capitalism transforms people into consumers by altering these self-images. This structure of wants is this so that they serve capitalist accumulation (Robinson, 1997). Second, the phenomenon, known as McDonaldization, constitutes the other view.…”

Section: Tastes and Fashions On Changementioning

confidence: 99%

Globalization and Cultural Transformation: The Case of Bangladesh

Rahman¹

2014

ACH

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Globalization is currently an important phenomena subjecting on economic activities, socio-cultural dimension, political aspect and so on. This paper is made mainly on cultural changes focusing the impact on moral issue and lifestyle in the Third World. The study finds the domination of Western culture on all lives that erode cultural heritage and moral values. There has been creating consumerism by which western lifestyles are on diffusion. The specific objective of the study is to analyze how globalization rapidly transforms the social values and living pattern in the traditional societies. There have been some negative aspects; but modernization process is positively functioning as well. This study is a descriptive type of work and is conducted in qualitative approach. Though in-depth observation tool is used as a primary source, most of the data is mainly collected from secondary sources (book, journal article, official records, and media report). The study findings would be helpful for the Third World people to be aware of cultural hybridization in the age of globalization. It is thought that some new ideas and information may be added into social sciences.

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Section: Tastes and Fashions On Changementioning

confidence: 99%

Globalization and Cultural Transformation: The Case of Bangladesh

Rahman¹

2014

ACH

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“…Breslow (1997) described the Internet as a "commodified communications apparatus," where the commercial and political forces tend to define it in pretty much the same way as the television was construed. To further demonstrate commodification on the Internet, which is manipulated especially by commercial forces, Robison (2004) considered that corporations have recreated the Internet, the free-share-based medium, in the minds of consumers by encouraging users to invest their time and money into it. The Internet was transformed from a vehicle that was originally designed to provide the free sharing of information between scholars and scientists into a medium with commercial potential, albeit such commercial use of the new medium was initially forbidden by federal law (Robison, 2004).…”

Section: Commodification Theorymentioning

confidence: 99%

“…To further demonstrate commodification on the Internet, which is manipulated especially by commercial forces, Robison (2004) considered that corporations have recreated the Internet, the free-share-based medium, in the minds of consumers by encouraging users to invest their time and money into it. The Internet was transformed from a vehicle that was originally designed to provide the free sharing of information between scholars and scientists into a medium with commercial potential, albeit such commercial use of the new medium was initially forbidden by federal law (Robison, 2004). Bettig (1997) Similar to the idea that the world of online media has similar commercial purposes and ownership concentration to that of offline media (McChesney, 1999), Couvering (2004) added that "there is at least one set of large industrial players akin to the television networks or the Hollywood studios, and those are the search engines" (p. 3).…”

Section: Commodification Theorymentioning

confidence: 99%

The commodification of search

Chen

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THE COMMODIFICATION OF SEARCH by Hsiao-Yin Chen This thesis addresses the topic of the commodification of search by examining the historical role of the Internet search engine. Given the fact that the search engine is crucial in the dissemination and the construction of knowledge for its users, it is important to understand the variables that led to both its creation and continued use. This study presents the early history of the search engine from 1990 to 1998, and charts its ongoing transformation, via commercialization, from its status as an information gatekeeper to that of an advertising tool. Rather than focusing on the search engine's commercial value, the researcher utilizes Marx's commodification theory in conjunction with modem studies of the political economy of communications. This is a critical analysis that reconsiders the value of the proliferation of commercialized search engines in relation to the concentrated, online power structure that has resulted from such proliferation. By mapping the early history of the Internet search engine, this study reveals that there are at least three search commodities produced in the course of search engine commercialization: search engine technology, search services, and search engine users. Intensive marketing activities are shown to significantly consolidate power that gives privilege to commercial websites. At the end of this study, viable alternatives to major search engines are suggested that may restore the authentic relation between a user's query and the Web's reply.

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A Mythic Perspective of Commodification on the World Wide Web

Cited by 2 publications

References 41 publications

Globalization and Cultural Transformation: The Case of Bangladesh

Globalization and Cultural Transformation: The Case of Bangladesh

The commodification of search

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