Objective: This article aims to highlight the types, benefits, and challenges of technological innovation in companies, the use of nanotechnology, its benefits, applicability, and challenges.
Theoretical Framework: Firstly, the benefits and challenges of technological innovation were listed, the types of innovation that can be used and then, within this process, the focus was on nanotechnology, presenting its methods and applications.
Method: The methodology adopted comprises the foundation through bibliographic texts and a brief analysis of a company to confirm the benefits listed in the theory. Therefore, this article uses exploratory research as a methodology.
Results and Discussion: Technological innovation uses technologies, both consolidated and disruptive. Therefore, it brings benefits such as competitive advantage, differentiation, and market gain. Nanotechnology is a technological innovation, so its benefits are the same as those evident in this type of innovation. As challenges, we understand high investments, continuous innovation, and impeding regulations.
Research Implications: When analyzing Nanox, a nanotechnology company, it became clear that this technology can be applied to packaging, construction, clothing, water treatment and many others. In theory, it was demonstrated that in technological innovation, nanotechnology enables the manipulation of nano components in the creation of disruptive products, which can be applied to various products and materials, which has been confirmed in practice.
Originality/Value: This study contributes to the literature by providing evidence of the characteristics and benefits of the main technologies that make up technological innovation. The relevance and value of this research are highlighted by providing a better understanding of current technologies and innovations.