“…Researchers have extensively analyzed association rules because it can uncover relationships between attributes of a data set in various applications (Garcia et al, 2008;Koksal et al, 2001;Zhou and Yau, 2007;Zubcoff and Trujillo, 2007;Yang and Wu 2006;Chen et al, 2006), including performance measurement (Srivihok and Mongkolsripattana, 2008;Ostroff, 2006;Huang et al, 2011).…”