2022
DOI: 10.1007/978-3-031-16072-1_35
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A New Arabic Online Consumer Reviews Model to Aid Purchasing Intention (AOCR-PI)

Abstract: Currently, customers are inclined to use online reviews to make good purchasing decisions. Such reviews are believed to have a significant impact on customer buying intentions, and, thereby, sales. Almost no previous studies have been conducted to build a comprehensive model of online consumer reviews (OCR) factors that influence consumers' purchase intentions and product sales within an Arabic context. Drawing on the elaboration likelihood model (ELM) and by considering Hall's Cultural Model (HCM) and Hofsted… Show more

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