A New Paradigm in the Luxury Fashion Industry: Off-White and the Rise of Luxury Streetwear

Pedeliento, Giuseppe; Mangiò, Federico; Littlewood, Asja Virginia; Murtas, Gabriele; Manfrini, Giorgia Nicoloso

doi:10.4135/9781529759211

Cited by 2 publications

(2 citation statements)

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“…Sportive fashion is influenced by customer lifestyle, new materials, functional details, and accessories based on the relevant brand's heritage. High-end brands target younger millennials, communicate with consumers through sportive street wear-oriented fashion (based on popularity), and uniquely implement sportive fashion based on brand identity [21].…”

Section: Sportive Styles Among High-end Fashion Brandsmentioning

confidence: 99%

Sportive Fashion Trend Reports: A Hybrid Style Analysis Based on Deep Learning Techniques

Kim

Choi

2021

Sustainability

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This study aimed to use quantitative methods and deep learning techniques to report sportive fashion trends. We collected sportive fashion images from fashion collections of the past decades and utilized the multi-label graph convolutional network (ML-GCN) model to detect and explore hybrid styles. Based on the literature review, we proposed a theoretical framework to investigate sportive fashion trends. The ML-GCN was designed to classify five style categories, “street,” “retro,” “sexy,” “modern,” and “sporty,” and the predictive probabilities of the five styles of fashion images were extracted. We statistically validated the hybrid style results derived from the ML-GCN model and suggested an application method of deep learning-based trend reports in the fashion industry. This study reported sportive fashion by hybrid style dependency, forecasting, and brand clustering. We visualized the predicted probability for a hybrid style to a three-dimensional scale expected to help designers and researchers in the field of fashion to achieve digital design innovation cooperating with deep learning techniques.

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Section: Sportive Styles Among High-end Fashion Brandsmentioning

confidence: 99%

Sportive Fashion Trend Reports: A Hybrid Style Analysis Based on Deep Learning Techniques

Kim

Choi

2021

Sustainability

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“…Although Abloh is American, he is based Off-White in Milan, the Italian capital of fashion and one of the liveliest European cities of the past decade when setting new fashion trends. The naming of the brand is anything but random and it could actually represents Abloh's ethos as a hidden meaning: "the gray area between black and white [is] the color of Off-White" [1].…”

Section: Introduction 11 the Establishment And Evolution Of The Luxur...mentioning

confidence: 99%

The case study of a Luxury Street-wear Fashion Brand Off-White

Liu¹

2023

BCPBM

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Fashion has always been a controversial topic. In recent years, there has been an increasing number of fashion brands, but it seems that Off-White stands out as the leader in the whole luxury fashion industry. So this research paper not only qualitatively summarizes the reasons the famous luxury streetwear fashion brand, Off-White rapidly gained such popularity these years, but also reveals what makes Off-White blow out. This case study utilizes a SWOT structure throughout the article, which can be basically categorized into five different sections: the strengths, weaknesses, opportunities, threats, and potential survival plans or expansion for the future. It is noticeable that one of Off-White’s biggest strengths is that it has built a long-term collaborative power with varied competitors and several celebrity endorsements. As a result, it only takes Off-White approximately five years to become the most prestigious luxury streetwear fashion brand all over the globe. While it is true that Off-White has faced much more difficulties, especially after the sudden death of its designer Virgil Abloh; living in such an era of digital media, in order to survive or broaden its reputation in the future, all they need to do is to seize this opportunity and utilize lawsuits to defend its legalized equities and keep collaborative partnerships with those rivals and superstars.

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A New Paradigm in the Luxury Fashion Industry: Off-White and the Rise of Luxury Streetwear

Cited by 2 publications

References 0 publications

Sportive Fashion Trend Reports: A Hybrid Style Analysis Based on Deep Learning Techniques

Sportive Fashion Trend Reports: A Hybrid Style Analysis Based on Deep Learning Techniques

The case study of a Luxury Street-wear Fashion Brand Off-White

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