A New Perspective for Accounting-Based Business Planning Simulation: An Integration with Agent-Based Simulation

Bertei, Manuela; Marchi, Luciano

doi:10.1007/978-3-319-07905-9_20

Cited by 3 publications

(1 citation statement)

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“…Several studies on contingency theory, applied to decisionmaking, have highlighted that the quality and significance of decisions is dependent on: (i) decision-makers' knowledge and intuition (Vroom and Jago, 1974;Beach and Mitchell, 1978;Shah et al;2012); (ii) characteristics of decision task (Beach and Mitchell, 1978) and; (iii) data collection (Blackwell, 1953;Galbraith, 1974). To react to external environment changes, decision-makers have a need for selective and well-timed but also relevant and accurate information (Miller and Mork, 2013;Bertei and Marchi, 2014).…”

Section: Introductionmentioning

confidence: 99%

Exploring Qualitative Data: the use of Big Data technology as support in strategic decision-making

Bertei¹,

Marchi²,

Buoncristiani³

2015

IJDAR

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Abstract. This paper is a preliminary study that investigates whether the Big Data technology contributes to making the strategic decision-making more objective. Decisions depend on the decision-makers´ knowledge and intuition, the characteristics of decision task as well as the quality of the data analysed. Focusing on the decision objective component, it appears that the contemporary business context is characterised by: (i) a vast amount of data, but not all of this is meaningful; and (ii) an unexplored kind of data, namely qualitative data. The aim of the paper is twofold. Firstly, to elaborate a theoretical framework integrating Big Data technology into strategic decision-making. And secondly, assessing the feasibility of the elaborated model on a strategic variable in the hi-tech field.

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