A NICHE OMNICHANNEL CASE: How Primeau Vélo Increased Sales by 27% During Bicycle Retail’s Worst Year In a Decade

Harrisson-Boudreau, Jean-Philippe; Dahl, Bernard

doi:10.13140/rg.2.2.14687.25760

2016

DOI: 10.13140/rg.2.2.14687.25760

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A NICHE OMNICHANNEL CASE: How Primeau Vélo Increased Sales by 27% During Bicycle Retail’s Worst Year In a Decade

Jean-Philippe Harrisson-Boudreau¹,

Bernard Dahl²

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A NICHE OMNICHANNEL CASE: How Primeau Vélo Increased Sales by 27% During Bicycle Retail’s Worst Year In a Decade

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