With the growing consensus on simple power law inflation models not being favored by the PLANCK observations, dynamics for the non-standard inflation gain significant interest in the recent past. In this paper, we analyze in detail a class of supergravity inspired phenomenological inflationary models with non-polynomial potential based on [1], and compare the model predictions with the currently most favored Starobinsky and its generalized α-attractor models in the (n s , r) plane constrained by PLANCK. Importantly for a wide range of parameter space, our model provides successful inflation in the sub-Planckian regime.We also have performed model independent analysis of reheating in terms of the effective equation of state parameter. In particular, we consider two stages of reheating dynamics with generalized inflaton equation of state in the initial and relativistic equation of state in the later phase. Finally, we show how our generalized reheating analysis constrains the inflation models under consideration.