A Novel Approach to Recommendation System Business Workflows: A Case Study for Book E-Commerce Websites

Zaval, Mounes; Haidari, Said Orfan; Kosan, Pinar; Aktaş, Mehmet S.

doi:10.1007/978-3-031-10548-7_50

Cited by 1 publication

(1 citation statement)

References 26 publications

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“…In another study outlined by Zaval et al [69], two distinct metrics were employed: Hit Ratio and Normalized Discounted Cumulative Gain (NDCG). The Hit Ratio measures the percentage of recommendations that align with the user's actual preferences or actions, such as clicks, purchases, or interactions with the recommended items.…”

Section: A Metricsmentioning

confidence: 99%

Exploring the Landscape of Hybrid Recommendation Systems in E-Commerce: A Systematic Literature Review

Bodduluri,

Palma,

Kurti

et al. 2024

IEEE Access

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This article presents a systematic literature review on hybrid recommendation systems (HRS) in the e-commerce sector, a field characterized by constant innovation and rapid growth. As the complexity and volume of digital data increases, recommendation systems have become essential in guiding customers to services or products that align with their interests. However, the effectiveness of singlearchitecture recommendation algorithms is often limited by issues such as data sparsity, challenges in understanding user needs, and the cold start problem. Hybridization, which combines multiple algorithms in different methods, has emerged as a dominant solution to these limitations. This approach is utilized in various domains, including e-commerce, where it significantly improves user experience and sales. To capture the recent trends and advancements in HRS within e-commerce over the past six years, we review the state-of-the-art overview of HRS within e-commerce. This review meticulously evaluates existing research, addressing primary inquiries and presenting findings that contribute to evidence-based decisionmaking, understanding research gaps, and maintaining transparency. The review begins by establishing fundamental concepts, followed by detailed methodologies, findings from addressing the research questions, and exploration of critical aspects of HRS. In summarizing and incorporating existing research, this paper offers valuable insights for researchers and outlines potential avenues for future research, ultimately providing a comprehensive overview of the current state and prospects of HRS in e-commerce.

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Section: A Metricsmentioning

confidence: 99%